Preliminary conception：
Title: The freshness of the script
Viewpoint: The story should present freshness to the audience. Only freshness can keep the audience’s attention and make them feel that their attention, their time and their money are worth it.
Explanation: Freshness should be reflected in the creation of the story. The way of presentation, the scene, the performance, the display, the rhythm of the story, these fresh things, endows the film with realistic significance. The best they do is that it makes you feel like you’ve never seen it before and you don’t know what’s going to happen next.
Example 1:
Tom and Jerry
Example 2:
The polluted underwater world
Example 3:
Kung Fu Panda
This is just my preliminary assumption. In the future, these views and cases should be revised and adjusted to some extent.